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Marketing Resources

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The Marketing Office

The Union and Student Activities Marketing Department helps other units within Union and Student Activities with their marketing needs.

The Marketing Office assists registered student organizations, too. If your club needs help with something like advertising, public relations or graphic design, contact us.

Many student groups need help with special event marketing, like promoting concerts and guest speakers. Utilize our resources and our network to get your message out!

Our marketing consultation is free of charge for student organizations, but you will need to pay for any materials or media you might buy. (For example, we can help you get that great design idea you have onto a t-shirt, but you will need to cover all costs for screen printing.)

Past Projects

Are you interested in learning more about the recent work we have done? Review some of our recent projects.

Useful Links

We have complied a list of useful links for student organizations. If there is another link you would like to see listed, please let us know.

Guidelines for Student Organizations Marketing, T-shirts, & Promotional Items

The University encourages students to be creative in designing logos, posters, t-shirts, and other marketing items for their organizations. We also encourage organizations to celebrate their connection to Penn State with these designs.

Keep in mind, that many of the Penn State logos and graphics you see around campus are trademarked or registered and there are specific guidelines about who can use them and how they can be used. These logos and graphics are an important part of the Penn State brand.

By following the guidelines below, you can avoid unnecessary printing or other delays and ensure your designs positively represent your organization and Penn State.

Guidelines for Student Org Marketing, T-shirts, & Promotional Items

209 HUB-Robeson Center | 814.865.5620 | Contact the USA Marketing Office