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Typography is an essential component of our brand identity. The use of a consistent font distinguishes and adds personality to our communications. It also ensures readability. Please use the type families below whenever possible for print applications.

Primary font families

If you have the fonts below, these should be your first choice when creating print documents.

Sans serif font: Avenir

Serif font: Serifa

Secondary font families

Not everyone has access to the primary fonts. If you do not have the primary fonts installed on your computer, please use these secondary fonts. These are also the preferred fonts for PowerPoint presentations.

Sans serif font: Franklin Gothic (Franklin Gothic Book if using for body text)

Serif font: Rockwell

Penn State Student Affairs
Communications & Marketing

203 Boucke Building 
University Park, PA 16802