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The Toilet Paper & The UP-dates & The DOWN-low

The HUB Marketing Office produces a weekly, full-color publication called The Toilet Paper and The UP-dates & The DOWN-low.

Content for these publications is submitted by staff, student organizations, and readers. They feature news and events in and around Penn State for the upcoming week.

These publications are distributed throughout the HUB-Robeson Center. The weekly publication is displayed in plastic holders attached to the inside of the restroom stall doors and in the elevators. (Hence the catchy names!) New editions are generally in place on the weekends.

The HUB-Robeson Center has over 40,000 visitors daily, so use The Toilet Paper and The UP-dates & The DOWN-low to reach this population and publicize your upcoming events.

Submission Guidelines

Publishing Deadlines

The deadline for submissions is on Thursdays at 5:00 p.m., the week prior to publication.

Text Submissions

Text should be limited to 100 words or less. You may also include a supporting photo or logo of at least 300 dpi in one of the formats listed in the box on the right.

Ad Submissions

Ad submissions should be 5 inches wide, and no more than 3 inches tall. They should be at least 300 dpi in one of the formats listed.

Summer Publication Schedule

During the summer semesters The Toilet Paper and The UP-dates & The DOWN-low are published every other week, with publishing deadlines on Wednesdays at 12:00 noon.

Summer Session 2017:

  • Week of May 8 & May 15 (deadline: Wednesday, May 3)
  • Week of May 22 & May 29 (deadline: Wednesday, May 17)
  • Week of June 5 & June 12 (deadline: Wednesday, May 31)
  • Week of June 19 & June 26 (deadline: Wednesday, June 14)
  • Week of July 3 & July 10 (deadline: Wednesday, June 28)
  • Week of July 17 & July 24 (deadline: Wednesday, July 12)
  • Week of July 31 & August 7 (deadline: Wednesday, July 26)
  • "The Toilet Paper" and "The UP-dates & The DOWN-low" will not be published the week of August 14 for the semester break.
  • "The Toilet Paper" and "The UP-dates & The DOWN-low" will resume the week of August 21 for the Fall Semester. The deadline for submissions is Wednesday, August 16.
  • Ad rates for non-RSO's will increase to $75 beginning with the Fall 2015 semester to accommodate the additional restrooms and elevators from the HUB Expansion.

Ad rates for non-Recognized Student Organization's are $75 by reservation only