Guidelines for Student Organization Marketing
Guidelines for Student Organizations Marketing, Apparel, & Promotional Items
The University encourages students to be creative in designing logos, posters, apparel, and other marketing items for their organizations. We also encourage organizations to celebrate their connection to Penn State with these designs.
Keep in mind, that many of the Penn State logos and graphics you see around campus are trademarked or registered and there are specific guidelines about who can use them and how they can be used. These logos and graphics are an important part of the Penn State brand.
By following the guidelines below, you can avoid unnecessary printing or other delays and ensure your designs positively represent your organization and Penn State.
When purchasing merchandise or apparel for your organization such as t-shirts, water bottles, pins, etc. students MUST use a licensed vendor. Only licensed vendors may reproduce University marks, names, and logos. More information and a list of licensed vendors can be found at Penn State Licensing. Licensed vendors can help ensure your design does not violate any Penn State licensing guidelines.
Many recognizable Penn State names and graphics are registered or trademarked. Any merchandise or promotional products using these names or graphics must include the appropriate [R] or [TM] symbol. Students can refer to the Office of Licensing Programs at Penn State's Graphic Art Sheet for more information on the University's registered or trademarked names and graphics. When students use a licensed vendor, the vendor can assist in ensuring all the correct registration marks and trademarks are included.
Students may create artwork that conveys the spirit of their organization. Do not redraw trademarked university graphics such as the lion shield, the athletic logo, the paw print, or the lion mascot. Check trademarked graphics at the Office of Licensing Programs at Penn State's Graphic Art Sheet.