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Marketing Materials for Your Job Search

Crafting strong marketing materials is a key step in your career journey. These documents — your resume, cover letter, professional correspondence, reference list, and (for some) CV — all work together to tell the story of who you are, what you’ve done, and what you can offer.

Get Started with our Sample Library

Starting a resume, cover letter, or other type of correspondence from scratch can be difficult. Review samples, layout guidance, and more in our digital library. Use these for reference before heading to Career Services during drop-in for a resume review.

Laptop on desk with hands typing

Resume

Your resume is your professional snapshot — the highlights and accomplishments that show why you’re ready. It should be concise, well‑formatted, and tailored for each role.

Consider the type of position that you are applying for when formatting your resume. A creative position may allow for some more unique formats while a financial or business-oriented position should focus on a traditional formatting layout.

  • Keep your resume to one page unless you have more than 5 years of experience or are applying to a research or academic role.
  • Keep margins between 0.5 and 1 inch.
  • Use consistent, legible fonts. Your name should stand out with a larger font.
  • Use bullet points to describe what you accomplished, not just what you were assigned.
  • Start each bullet with a strong action word; check out the list below for ideas.
  • Include quantifiable results where possible.

Pro Tip: Think beyond job titles. Highlight your problem-solving, collaboration, and leadership experiences in any context — clubs, coursework, community service, and more. It’s all valuable.

Contact Information

Include your full name, phone number, Penn State email, and LinkedIn URL if you have one. No need for your full mailing address.

Education

List Penn State first, followed by any other institutions you've attended. Include your degree, major(s), minor(s), campus, anticipated graduation date, and GPA (if 3.0+ or required). You can also consider including any honors, study abroad experiences, or relevant courses.

Pro Tip: Your GPA should match what is on your official University transcript. If your GPA is below a 3.0 consider listing your major and cumulative GPA. Contact the Registrar's office to obtain an official copy of your transcript if needed.

Experience

Give details of your accomplishments and responsibilities rather than a general list of duties. Numbers make strong statements and can enhance credibility; these can show volume, percentages, and dollar amounts.

Make sure to list most relevant experience first. Did you have an internship in the same field? Was your part-time job related to the internship you are applying for? Consider the opening and organization when arranging your experience. It does not need to be in chronological order.

Pro Tip: When describing experiences, emphasize your development in key areas like communication, critical thinking, teamwork, leadership, and technology. Employers want to see how you’re career-ready — your resume is a great place to start.

Skills

Highlight technical, software, language, or laboratory skills that are relevant to your field or industry.

Optional Sections

Honors, Activities, Certifications, Projects, Study Abroad, and more — use these if they support your story.

Describe your experience with dynamic action words on your resume. Pair active words with additional details and data when possible.

  • Achieved
  • Administered            
  • Advised 
  • Advocated
  • Allocated
  • Analyzed
  • Anticipated               
  • Applied  
  • Approved
  • Arranged
  • Assessed
  • Attained
  • Audited 
  • Balanced
  • Briefed  
  • Budgeted
  • Built      
  • Calculated
  • Cared     
  • Coached
  • Collaborated             
  • Collected
  • Comforted
  • Communicated         
  • Compared
  • Competed
  • Completed
  • Composed
  • Computed
  • Conducted
  • Consulted
  • Contributed               
  • Converted
  • Coordinated              
  • Counseled
  • Decided 
  • Delegated
  • Demonstrated          
  • Designed
  • Developed
  • Devised 
  • Diagnosed
  • Directed
  • Documented             
  • Drafted  
  • Edited    
  • Eliminated
  • Enforced
  • Enhanced
  • Ensured 
  • Established               
  • Estimated
  • Evaluated
  • Examined
  • Exceeded
  • Expanded
  • Facilitated
  • Financed
  • Formulated               
  • Fostered
  • Founded
  • Generated
  • Grained 
  • Guided  
  • Identified
  • Implemented            
  • Improved
  • Increased
  • Initiated
  • Instructed
  • Integrated
  • Interpreted               
  • Introduced
  • Invented
  • Investigated              
  • Launched
  • Learned 
  • Led        
  • Maintained               
  • Managed
  • Mastered
  • Maximized                
  • Mediated
  • Mentored
  • Met       
  • Minimized
  • Modified
  • Monitored
  • Negotiated               
  • Observed
  • Obtained
  • Offered 
  • Operated
  • Organized
  • Partnered
  • Performed
  • Planned 
  • Prepared
  • Presented
  • Produced
  • Programmed            
  • Projected
  • Promoted
  • Proposed
  • Provided
  • Raised   
  • Received
  • Recommended         
  • Reduced
  • Reorganized             
  • Reported
  • Researched               
  • Responded                
  • Reviewed
  • Revised 
  • Screened
  • Sold       
  • Solved   
  • Strategized               
  • Streamlined              
  • Strengthened            
  • Studied  
  • Supervised
  • Supported
  • Targeted
  • Taught   
  • Tested   
  • Trained  
  • Upgraded
  • Utilized
  • Validated
  • Visualized
  • Won
  • Wrote

Cover Letter

A cover letter gives you the chance to introduce yourself beyond the bullet points of your resume. Think of it as your personal pitch: it connects your skills and experience to the position, explains your interest, and shows off your written communication—one of the top career readiness competencies identified by NACE.

You may need one when applying for graduate school, fellowships, research opportunities, or other academic roles. The format stays the same—just adjust the content to match the setting.

  • Make sure to use complete sentences and paragraphs when crafting your cover letter.
  • Keep the layout to one page and consider using the same header layout as your resume for a polished look.
  • Avoid repeating your resume and add new insights.
  • Read carefully to avoid typos.
 

Each cover letter should be customized to the job you're applying for. Keep it clear, professional, and authentic. Here’s a basic structure to follow:

Introduction

  • Say who you are and what you're applying for.
  • Include how you found the position or any connection you have to the organization.

Body (1–2 paragraphs)

  • Share what makes you a great fit—use specific examples from your experiences.
  • Show how your values and goals align with the organization.
  • Highlight relevant skills like teamwork, leadership, or problem-solving.

Closing

  • Thank the reader for their time.
  • Reaffirm your interest and suggest next steps (like an interview).

Get Materials Reviewed

Have a career counselor or trained peer career assistant review your resume to make sure you're on the right track. Stop in during drop in hours or make an appointment to talk through your materials, have them reviewed by a trained eye, and catch any annoying typos.

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Curriculum Vitae (CV)

A Curriculum Vitae (CV) is more than just a resume—it’s a comprehensive record of your academic achievements, research, experiences, and professional contributions. Whether you're applying to graduate school, research positions, or faculty roles, your CV shows the full depth of your academic journey.

When to Use a CV

CVs are typically longer than resumes and grow with you as you advance in your field. Use a CV instead of a resume when you're:

  • Applying to academic, research, or scholarly roles
  • Pursuing graduate or professional school
  • Submitting applications for grants, fellowships, or conferences
  • Sharing your work in academic or scientific settings

There are two structural formats to choose from when crafting a CV. Regardless of the format make sure to keep information short and succinct.

  • Chronological Format
    This is most appropriate when you have experience directly related to your career goal. Preset education and work experience in reverse chronological order, describing responsibilities and achievements under each entry.
  • Functional Format
    Use this format when pursuing a career goal not directly related to your field of study. In this format your experience is explained under major skill headings while job titles, employers, and dates are all listed separately.

Contact Information

Include your full name, phone number, Penn State email, and LinkedIn URL or professional website.

Education

Degrees, institutions, expected or completed dates, relevant honors.

Research and Teaching Experience

Include projects, lab work, assistantships, or teaching roles with descriptions.

Publications and Presentations

Peer-reviewed work, conference presentations, or poster sessions.

Grants, Awards, and Fellowships

Scholarships, competitive awards, and other distinctions.

Professional Experience

Internships, part-time jobs, or roles relevant to your career goals.

Service and Leadership

Student organizations, volunteer work, or committee participation.

Professional Affiliations

Memberships in academic or industry organizations.

Certifications and Skills

Relevant credentials, technical tools, or languages you use.

References

At any point in the internship, job, or graduate school application process you may be asked to provide professional references. These references can have a strong impact on your candidacy.

Consider the type of position that you are applying for when formatting your resume. A creative position may allow for some more unique formats while a financial or business-oriented position should focus on a traditional formatting layout.

 

References that are most informative and helpful are those who know different aspects of your work and who are willing to support your candidacy enthusiastically and knowledgeably. Consider reaching out to the following to serve as a reference:

  • Faculty members that you have worked with closely
  • Employment supervisors (current and previous)
  • Advisers for extracurricular activities
  • Colleagues with whom you have worked closely
  • Coach or volunteer leader (to serve as a personal reference only)

Typically, you would not ask family or friends to serve as a reference.

It is not a bad idea to let the reference know why you have asked them to be a reference for you and what areas of your experience you hope they will focus on when speaking about you.

If there is a hesitation or refusal to serve as a reference know that this individual may be encouraging you to seek someone else who would write more positively or comprehensively on your behalf.

Professional Correspondence

From thank‑you notes to decline responses, professional correspondence shows how you communicate and handle relationships — both essential for strong career outcomes.

  • Address the person by name and clearly reference the matter. Example: “Thank you for the opportunity to interview…”
  • Stay positive, concise, and respectful — leave a good impression, even if you’re declining or responding to a rejection.
  • Proofread carefully and use a consistent, professional tone.
  • Save templates for different situations so you have them ready when you need them.