The “Toilet Paper” and The “Elevator Pitch"
The Toilet Paper & The Elevator Pitch
The HUB Marketing Office produces two weekly, full-color publications called The Toilet Paper and The Elevator Pitch for distribution in the HUB-Robeson Center.
Why advertise in these publications
The HUB-Robeson Center has over 40,000 visitors daily, including students, faculty, staff, and visitors. These publications are placed in the restroom stalls and elevators throughout the building for maximum visibility. Only 10 ad spaces are available each week, so your ad won’t be lost in the clutter.
Advertising spaces are available to Penn State Recognized Student Organizations in good standing with the Office of Student Activities and Penn State Departments/Colleges.
We receive many more ad submissions than we can publish each week. Priority will be given to events registered in College Net/25 Live. Application dates/registration dates will be considered with event dates.
How to submit
Please email your submission to HUBmarketing@psu.edu. Submissions that do not follow the guidelines below will not be considered for publication. Submissions must be received prior to Thursdays by 5:00 PM, the week prior to publication, in order to be considered for print.
Advertising submissions from Penn State Recognized Student Organizations (RSO) will be considered at no charge. To guarantee placement, RSOs may pay for reserved space, if available, at the rate of $100 per issue. RSO payments will only be accepted via a purchase order from their ASA account. ASA purchase orders must be received prior to publication.
Advertising submissions from Penn State Departments/College will be considered at the rate of $100 per issue. Space is limited and advanced reservations are required. Department/College payments will only be accepted via an IDCC through their budget/fund number, or via Penn State purchasing card. Payments must be received prior to publication.
Publishing Deadlines & Requirements
Advertisements must be received by Thursday, the week prior to publication. Fall and spring semesters – issues are published weekly. Summer semesters – issues are published every other week.
Standard advertising space is 1920 pixels by 1080 pixels (6.4” by 3.6”) in the landscape/horizontal orientation. Files must be saved in a JPG format.
Space is limited and we are unable to include everything we receive. We reserve the right to edit submissions for length and for overall content.
We reserve the right to exclude advertising that does not meet the standards of the Student Affairs mission and the Penn State Values. Duplicate advertisements will not be considered for multiple consecutive issues. Ad placements are prioritized based on a variety of criteria, including submission date, event date, content, and frequency of ad placements.
Summer Publication Schedule
During the summer semesters, The Toilet Paper and The Elevator Pitch are published every other week, with publishing deadlines on Wednesdays at 12:00 noon, the week prior to publication, in order to be considered for print.
Summer Session 2019:
- Issue 1: May 5 – May 18 (ads due Wednesday, May 1)
- Issue 2: May 19 – June 1 (ads due Wednesday, May 15)
- Issue 3: June 2 – June 15 (ads due Wednesday, May 29)
- Issue 4: June 16 – June 29 (ads due Wednesday, June 12)
- Issue 5: June 30 – July 13 (ads due Wednesday, June 26)
- Issue 6: July 14 – July 27 (ads due Wednesday, July 10)
- Issue 7: July 28 – August 10 (ads due Wednesday, July 24)
- Issue 8: August 11 - August 24 (ads due Wednesday, August 7)
Things to note:
- The Toilet Paper and The Elevator Pitch will resume weekly publications the week of August 25 for the Fall Semester. The deadline for submissions is Wednesday, August 21.
- Ad rates for non-RSO's are $100 (beginning with the Fall 2019 semester) and are by reservation only.