Building Your Brand
Developing marketing materials is a key step in the job search process. These materials create a picture of who you are and are used to effectively communicate what you can offer to a potential employer or graduate school. Both on paper and digitally, your brand consists of all materials and profiles that convey who you are as a professional.
It is incredibly important to have your materials reviewed before using them in a professional setting. Meet with a career counselor to review, ask questions, and make sure that your brand is complete and effective.
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The resume is the first piece in building your marketing materials and your professional brand. You have the experience, accomplishments, and skills; the resume is the tool to communicate your brand to the audiences you want to reach, such as employers, award committees, or graduate schools.
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Show that you are much more than your resume with a well-written cover letter. Use the cover letter as a way to convey your interest in a position and to highlight the unique qualities or experiences to make you stand out from the pack.
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Used to give a first-hand account of your skills and professionalism, a reference offers a way to highlight your achievements and lend credibility to your marketing materials.
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More extensive than a resume, a curriculum vitae is used when advanced degrees or research are involved. Typically used for those searching for career opportunities after graduate school.