UBR Numbers
UBR (University Brand Review) Launching in 2024
Beginning in January 2024, the UEd. abbreviation will be replaced with UBR (University Brand Review). Review protocol and processes in Student Affairs will remain the same. Please submit your designs for a UBR number to sa-design@psu.edu.
What is a UBR Number?
A University Brand Review (UBR) number is a number assigned by the unit's University Brand representative to all promotional publications. The UBR number serves several purposes:
- To indicate that the publication has been reviewed and meets Penn State’s publication and brand standards.
- To create a record of the promotional materials produced by departments.
- To identify the unit that produced the publication.
- What materials need UBR numbers?
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Any print or .pdf promotional or marketing publication must be reviewed and issued a UBR number. This pertains to materials that are used to promote, inform, or recruit and are directed primarily to external audiences (i.e. students). If you are revising an existing document, you will need to submit the revised version for a UBR number.
Examples of materials that need UBR numbers
- recruitment materials
- brochures
- flyers and postcards
- posters
- calendars
- schedules of events
- booklets
- view books
- invitations
- annual reports
- newsletters, catalogs, and magazines
- ads for external publications (ads for stall stories/toilet paper do not need U.Ed. numbers)
- digital signage
Examples of materials that do not need UBR numbers
- classroom instructional materials
- scholarly journals
- faculty papers/reports
- internal memorandum
- forms
- temporary event signage
- What do we look for when issuing a number?
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- The document meets Student Affairs and Penn State Brand Guidelines, including proper mark usage and placement
- Student Affairs is included as part of the Penn State mark or clearly visible elsewhere on the publication
- The accommodation and nondiscrimination statements are included and clearly visible
- How do I request a number?
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- When a publication is finalized, e-mail a copy of your final document to sa-design@psu.edu.
- While we strive to turn around requests quickly, please allow 2-3 days for us to review the document and issue a number.
- When you receive the UBR number, please place this on your document following the nondiscrimination statement.
- Send a final copy of your document with the UBR number to sa-design@psu.edu.
ADA and Nondiscrimination Statements
One of the following statements must be included and clearly visible (at least 7-point font) in the footer of ALL printed marketing materials.
If those materials describe a specific program or special event (except formal invitations). The second statement below should be used to include a section describing how to inquire about physical accommodations for the event.
Combined statements (non-event materials)
This publication is available in alternative media on request. Penn State is an equal opportunity, affirmative action employer, and is committed to providing employment opportunities to all qualified applicants without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.
Combined statements, including event statement
This publication is available in alternative media on request. Persons with disabilities who anticipate needing accommodations or who have questions about physical access may contact [Staff Name, Email] in advance of the program. Penn State is an equal opportunity, affirmative action employer, and is committed to providing employment opportunities to all qualified applicants without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.